To promote the interests of business and the Chamber by initiating contact with members and non-members at Chamber events, business site visits and other community events. The Ambassador League provides the Chamber with assistance at various Chamber events while helping to promote the Chamber benefits and services.


Co-Chair: Tamica Fox, ADAC Automotive
Co-Chair: Tom Palmer, Shoreline Insurance Agency Inc.
Secretary: Meg Boertman, Steak ‘N Egger
Mentor Program Chair: Lindsey Thorsen, ServiceMaster Lakeshore


Dawn Johnson, Vice President | 231-724-3175

July Meeting_2


  • Meets monthly in a networking environment
  • Participates in all Chamber events
  • Delivers new member plaques
  • Makes member retention calls
  • Learns first-hand about community issues and events



Second Thursday of each month
4:00pm – 5:00pm
Locations vary

The Ambassador role includes attending monthly meetings, participating in Chamber events, delivering new member plaques, helping with member appreciation, recruiting new members, having FUN and NETWORKING with businesses.

Meet our Ambassador League Committee Members

Tamica Fox

Committee Co-Chair


Human Resource Generalist


ADAC Automotive

Tom Palmer

Committee Co-Chair


Personal Lines


Shoreline Insurance Agency

Meg Boertman

Committee Secretary




Steak ‘N Egger

Lindsey Thorsen

Committee Mentor Program Chair


Sales Representative


ServiceMaster Lakeshore

Denise Brown

Assistant Director of Regional Center


Western Michigan University of Muskegon

Adam Cook

Financial Center Manager


Fifth Third Bank

Jeanette Harris

John Heiss

CSO/Lead Facilitator


Training Direct, LLC

DDB John Heiss mid length

Stacy Hollenbeck

Banking Center Manager


Huntington Bank

Caterina Holt

Financial Advisor


Morgan Stanley Wealth Management

Kevin Huss

Brian Kammerzell

Banking Center Manager


Comerica Bank, Norton Shores

Paula Kendra



Kendra Consulting

Trinecia LeFear

Hospitality Manager


Sanctuary at the Shore

Brian Leibrandt



Parmenter O’Toole

Cathy Marshall



Umbrella Promotions

Kristine Mast

Rick Medacco

Director of Operations


Schuitema Moving

Jerry Morlock

Lakeshore Business Development Director


Staffing Inc.

Kim Mulder

Chief Financial Officer


SERVPRO of Muskegon & Holland/W. Ottawa Co.


Natalie Pifer

Account Executive


Worksighted LLC

Andrew Price



McKenzie Price Agency

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Juan Ramirez

Mary Beth Ramos

Nancy Robbins

Resource Development Director


United Way of the Lakeshore

Diane Rudholm

Business Development Specialist


GoodTemps Staffing Services

Russ Schuitema

Director of Sales & Marketing


Nexes Realty, Inc.

Jennifer Scofield

Marketing Director


Shoreline Vision

Tyler Sherman

Account Executive


Lighthouse Insurance Group

Andrea Sponaas

Small Business Consultant


Paychex, Inc.

Jamie Sutton

Account Executive


Lamar Advertising

Amy West

Catherine Young

Business Development Associate


Environmental Resources Group