Shoreline Vision Welcome’s Their Newest Provider

Continuing in its goal to be the premier, fully integrated regional eye care provider with the mission to preserve and improve vision, Shoreline Vision announces the addition of Dr. David Rawlinson to its medical staff.

Dr. David Rawlinson is a native of Michigan where he graduated from Hope College and went on to earn his doctorate in medicine from Michigan State University.  Dr. Rawlinson completed his internship and ophthalmology residency at St. John Health System in Detroit.  Dr. Rawlinson was honored for scoring in the top 1% of all physicians on his Medical Board Examination.

Dr. Rawlinson relocated with his family from Florida where he worked as a comprehensive ophthalmologist with special interests in family eye care, advanced cataract care, and LASIK.  Dr. Rawlinson selected ophthalmology as a profession because he “believes that excellent vision is essential for functioning and enjoying the world in which we live.”  Dr. Rawlinson is currently accepting new patients.  To schedule your exam, visit or call 888.739.9009.

Shoreline Vision is a comprehensive medical practice that provides eye care services from eyeglasses and comprehensive eye exams to retina care and cataract surgery at the only surgical center dedicated solely to eyes.  With 16 providers and over 150 employees, Shoreline Vision is the leading eye care practice along the lakeshore and is dedicated to providing the highest quality of care to every patient, using the best technology, research, and continuing education for their doctors and staff.

In addition to Muskegon, Shoreline Vision has offices in North Muskegon, Norton Shores, Spring Lake, Grand Haven, and Fremont.  For more information call Jennifer Scofield, Shoreline Vision Marketing Manager at 231.737.4717.


Big Reds Radio Network Is Moving Stations!

The Big Reds Radio Network will be moving to a new station this year. For those of you who were avid listeners of the Big Reds Radio Network on 103.7 the Beat for the last 2 years, can now tune in to the new M106-FM (106.1) sister station of 103.7 the Beat effective immediately.
The BRRN staff is excited about the move including play by play announcer Bob Eacker, “Although we are moving frequencies on the radio dial, it is still the same Community Station family we’ve worked with over the past two years. M106-FM is the perfect home for Big Reds athletics and our listeners can expect even greater access to our live broadcasts through, radio, internet and phone app coverage.” Coach Shane Fairfield feels, “Having our games on the radio each week has provided invaluable exposure for our players. The broadcast team spends a substantial amount of time getting to know the kids so that our fans really get a top-notch broadcast.” Program director of M106-FM Mehean Jones-Quinn says, “It’s a honor to have the Big Reds Radio Network to join our team at M106-FM. We are looking forward to many years of exclusive coverage of high school sports with the Big Reds Radio Network.”
You can also listen online at or download the M106-FM app to your mobile device. Pre-game show will start 30 minutes before each game, and each game will be concluded with a 20 minute post game show. Game schedules are to be announced and are subject to change. We look forward to another great season of high school sports with Big Reds Radio Network announcer Bob Eacker and the crew along with the staff of M106-FM. For sponsorship opportunities for Big Reds Radio Network contact us at 231-727-5007.

Baker College Now Enrolling for Fall Quarter: “Report Shows 99 Percent of Post-Recession Jobs Went to Workers With Some College Education”

MUSKEGON, Mich. – Baker College’s Muskegon campus is enrolling students for 2016 fall quarter. The deadline for new student enrollment is Thursday, Sept. 15, for classes that begin Monday, Sept. 26.

The enrollment deadline for new students who wish to take classes 100 percent online during the fall quarter is Monday, Sept. 12.

“College level education or training is now more essential than ever for those who want a productive career with a well-paying job,” said Lee Coggin, J.D., Baker College of Muskegon president. “New research shows nearly all the jobs created since the end of the recession went to those with some postsecondary credentials; those without them are at a severe economic disadvantage.”


He is referring to the new 2016 report, “America’s Divided Recovery: College Haves and Have-Nots” by Georgetown University’s Center on Education and Workforce.

A key finding is that those with some postsecondary education gained more than 99 percent of the 11.6 million jobs created since 2010: 3.8 million went to those with graduate degrees, 4.6 million went to those with bachelor’s degrees, 3.1 million went to associate-degree holders.

Only 80,000, less than one percent, of the jobs went to workers with a high school diploma or less even though that group lost 5.6 million jobs, or more than three-fourths, of the total jobs lost in the recession of 2007-2010, according to the report.

Coggin said, “Baker College admissions advisors can help prospective students select the career program that will help them achieve their professional goals and that is in demand by employers.”


Bachelor’s, associate and certificate career programs offered at the Muskegon campus include marketing, human resource management, accounting, paralegal, Information technology and security, computer programming, computer networking technology-Microsoft/Cisco options, digital media design, early childhood education, elementary and secondary teacher preparation, nursing, health services administration, surgical technology, medical assistant, pharmacy technician, veterinary technology, criminal justice and computer aided design.

Programs available at the Culinary Institute of Michigan Muskegon include baking and pastry, culinary arts, and food and beverage management.

Financial assistance is still available to students, including scholarships, grants, low-interest loans and work-study programs. For more information, contact Kathy Jacobson in the admissions office at or 231.777.5200. Students may schedule an appointment via the Baker College website:

For information about the Georgetown University report, visit

The largest private college in Michigan, Baker College is a not-for-profit higher education institution accredited by the Higher Learning Commission. Founded in 1911, Baker College grants doctoral, master’s, bachelor’s and associate degrees, as well as certificates in diverse academic fields including business, health sciences, engineering, information technology, education and human services. Baker College has on-ground campuses in Michigan and Pennsylvania, and offers online programs that can be completed 100 percent online without ever visiting a campus. In 2016, the Online Learning Consortium recognized Baker College Online with the OLC Quality Scorecard Exemplary Endorsement, the highest ranking for online higher education programs. For information, visit or follow Baker College on Twitter, @bakercollege, or on Facebook,

Baker College’s Digital Media Design Program Uses Volunteerism to Teach On-The-Job Professionalism: “Student Designer’s Experience With Not-for-Profit Organization Helped Her Develop Real-World Employment Know-How

MUSKEGON, Mich. – When students in the digital media design program at Baker College’s Muskegon campus study the business side of their profession, they can expect to get more than just classroom learning. A lot more.

Alesha Hutchings, of Greenville, said one specific course was pivotal in helping her learn what is necessary to conduct business as a professional graphic designer. The course also increased her self-confidence, provided a taste of the day-to-day activities of a designer and resulted in a logo for a community organization that Hutchings could include in her work portfolio.

The course is digital media business practices. It requires students to connect with not-for-profit organizations that can use the students’ skills pro bono. The student designers then work with their “client” to complete the desired project from contract to final product.

“As a career college, Baker College prepares students to be job-ready at graduation,” said Don Mangione, program director of digital media design at Baker College of Muskegon. “We continually explore opportunities that expose students to professional experiences, bridging the gap between academics and work they will encounter in their careers. In the field of digital media design, these experiences include classroom and freelance projects, networking options and the one-on-one real-life project assignment in the business practices course.”

It requires students to connect with not-for-profit organizations that can benefit from the students’ skills pro bono.

“For some students, this means they will be stepping out of their comfort zone,” he said. “However, the project demonstrates that their future positions will require more than great design capabilities. People skills and professionalism are a few of the attributes competent digital media designers need to possess.”

Hutchings was one of the students who felt out of her comfort zone.

“First, I had to research and cold call 15 organizations to find one that could use my help,” she recalled. “At the beginning, I was so nervous I stumbled over words. By the time I found a willing organization, I was a lot less anxious.”

The match with the Greenville Area Recreation & Community Center, Greenville, was a win-win. The organization had been recently formed by combining two City of Greenville departments and needed a new logo for the Community Center’s new website,

Hutchings worked closely with Director Kris Berry to create the finished product — a simple but effective one-color logo that would also work well for embroidery. Hutchings followed a step-by-step process that included an agreed-upon contract, independent research and creation of several thumbnail sketch designs. Next she worked with Berry to perfect and narrow the design choices to three, which were then created as “roughs” on the computer. From these Berry and her staff chose one to be designed as the final product.

“Alesha came in with the confidence of a seasoned professional, so from our first meeting, I had faith in her,” said Berry. “She took it upon herself to research our community, and she used that information to present a well-thought-out design. She is going to be a very valuable asset to a future employer.”

Hutchings said the experience also taught her the value of close and effective interaction with clients.

“Working with Kris I learned that communication is essential to success,” Hutchings said. “We stayed in touch primarily through email during the entire project. Making communication a priority helped me avoid many things that can go wrong during the design and production processes, and that is a valuable lesson.”

The importance of mentoring:

As the client in the equation, Berry sees the experience as beneficial to both the students and the organizations for which they volunteer.

“Not only is it important for the students to seek opportunities to get involved in their communities, it is important for business professionals to make time to mentor our future professionals,” said Berry. “As a manager or business owner, you want to hire qualified and passionate employees; it is our responsibility to help mold them. We must create opportunities and empower students, even if it means taking a little extra time to guide them along the way.”

Hutchings will complete an associate degree in digital media design following a 120-hour internship in the fall at Xtreme Images in Greenville, a graphic design and digital printing business. She hopes to find a full-time position as a digital media designer.

Baker College offers an associate and a bachelor’s degree in digital media design. The program develops proficiency in print and digital graphic design and provides web development training. Graduates are prepared to create brand identities, websites, printed materials, video, animations and packaging, among other projects developed by professionals in the fields of marketing, advertising, public relations and publishing.

For more information about the Baker College digital media design program, contact Kathy Jacobson in the admissions office at or 231.777.5200, or visit

The largest private college in Michigan, Baker College is a not-for-profit higher education institution accredited by the Higher Learning Commission. Founded in 1911, Baker College grants doctoral, master’s, bachelor’s and associate degrees, as well as certificates in diverse academic fields including business, health sciences, engineering, information technology, education and human services. Baker College has on-ground campuses in Michigan and Pennsylvania, and offers online programs that can be completed 100 percent online without ever visiting a campus. In 2016, the Online Learning Consortium recognized Baker College Online with the OLC Quality Scorecard Exemplary Endorsement, the highest ranking for online higher education programs. For information, visit or follow Baker College on Twitter, @bakercollege, or on Facebook,


Baker-GARCCGRlogo                     Baker-GARCCBWlogo


– Baker College student Alesha Hutchings created two versions of a logo – black and white and color – for the Greenville Area Recreation & Community Center to learn about the business practices of a digital media designer.


Maritime Fun Set for Muskegon – Michigan Maritime Celebration


Maritime Celebration



The Michigan Maritime Celebration continues to build, as Michigan’s celebration of maritime fun grows, this year set for Muskegon, Michigan August 19-21. From community kayak/canoe/SUP paddles, bike pedals, movies and yoga on big ships, boat raft-up, parties and historical big ship tours, you can find maritime fun along the shores of Muskegon. “We are excited about our Blue Economy past, present and future and hope many will take advantage of Muskegon’s great outdoor theaters. Invite a friend and join in the fun,” said Roger Zuidema. “It’s time to celebrate!”


What’s happening? How will you Celebrate?
Love Lake Michigan Party-
Party in the Park-
Movie on a Historical Ship’s Deck-
Lake Michigan Boat Cruise-
Community Kayak/Canoe/SUP Paddle-
Farmer Market Fun-
Adult Pub Pedal-
Family Bike Pedal-
Celebration Boat Parade of Lights-
Boat Raft-up-
Historical Ship Tours-
Yoga on the Deck-
And More…


For more information see



Fricano’s Sweet Shoppe Expands Offering to Include a ‘Grown-Up’ Menu – Dessert Drinks ith Alcohol

Muskegon, Mi (August 4, 2016) – Fricano’s Sweet Shoppe at Fricano Place is expanding their offering of sweet treats by introducing a new ‘grown-up’ menu. The ‘grown-up’ menu offers their standard menu with an adult twist – alcohol.

The addition of alcoholic drinks to the menu at Fricano’s Sweet Shoppe is a way to bring more variety to the unique atmosphere at Fricano Place. The Grown Up menu features floats, shakes and coffees with an adult twist, as well as wines that pair well with desserts from the Sweet Shoppe’s standard menu.

“Fricano Place continues to grow the Fricano’s Sweet Shoppe business by adding our liquor license to that wonderful space,” says Ted Fricano, owner of Fricano Place. “It also prepares us for another exciting venture on our lower lever for future expansion. The Fricano’s Sweet Shoppe offers the young and grown-ups a great dessert option!”

To celebrate the new addition of the grown-up menu, Fricano’s Sweet Shoppe will be offering an introductory special of 20% off anything on the grown-up menu August 5 – August 19, 2016. The Sweet Shoppe is open Sunday – Thursday from 2pm to 9

Fricano’s Sweet Shoppe is a unique ice cream and dessert parlor located on level one of Fricano Place with waterfront views and indoor and outdoor seating. Fricano Place is an establishment where people and families gather to celebrate, socialize, eat and enjoy. Located on Western Ave. on Muskegon Lake, Fricano Place is committed to revitalize downtown Muskegon, bringing business and families back to the lakeshore.


Click Here to view the new menu!

Tina Gutowski, Fricano’s Sweet Shoppe Manager
231.760.4121 |

Source One Digital Becomes the Official Signage Partner of the NJCAA

Member News 8-16

RUN FOR SIGHT | 5K RUN | 5K WALK – “Helping People With Blindness or Severe Low Vision Thrive in a Sighted World”

Think about your day and all that you do… checking your alarm in the morning, reading your mail, preparing meals. The list goes on. Now, picture doing these activities with limited or no vision.


On Saturday, September 3, the West Michigan community is invited to participate in the 11th Annual Run For Sight. The Run for Sight is a 5K Run/Walk along beautiful Lake Michigan with the goal of raising funds to support vision rehabilitation services for individuals living with severe vision impairment.


Shoreline Vision is partnering with the Association for the Blind and Visually Impaired (ABVI) to create this fun event. Our unique 5K run/walk takes place, along beautiful Lake Michigan at Pere Marquette Park in Muskegon. The visually stunning course will be shared with friends who are visually impaired.


Last year ABVI assisted over 1,000 family members, friends, and neighbours who live with blindness or visual impairment. And for over 100 years, the Association for the Blind and Visually Impaired has been helping people with severe vision live with dignity, independence, and opportunity.


The 11th Annual Run for Sight takes place on Saturday, September 3. Registration begins at 7:00 AM in the parking lot between the Coast Guard building and Margaret Drake Elliot Park. The run and walk start at 8:30 AM. The 5K Run is competitive. The 5K Walk is family and dog friendly, but please keep your dog on a leash and clean up after your pet. Parking is available near the Coast Guard Station.


Entry fees are $25 for the 5K Run and $20 for the 5K Walk. These are non-refundable and sincerely appreciated. Commemorative shirts will be given on a first come first served basis to the first 300 people who register. You can register online at


For more information contact Jennifer Scofield by phone at 231.737.4717 or by email at

August 2016 E-News

August 2016 E-News

West MI Lake Hawks to Host It’s 2nd Round of Tryouts on August 20, 2016

Member News Photo

Other ways to get involved

Volunteer for the Lakeshore Art Festival

A unique blend of arts, crafts, music, food and fun along the shoreline in historic Downtown Muskegon. More than 300 artists and crafters will be showcased with fine art in the park, crafts, children’s activities and Michigan food market – all wrapped up in a huge downtown street party atmosphere!   Come out and join us on July 1st,  and July 2nd, 2016.

More Information

Join Watch Muskegon

Muskegon has more to offer than ever before. Join the conversation, movement and Watch Us Go!

More Information