MUSKEGON, MI – The theme at the Muskegon Lakeshore Chamber of Commerce for next two years is RESPECT.
The acronym stands for “Relationships. Education. Service. Play. Environment. Commerce. Tradition.” It’s the brainchild of Lee Coggin, new chamber board chair and president of Baker College of Muskegon.
“I wanted to dovetail on the Watch Muskegon campaign, and make sure we understand the diversity of businesses and people in the area,” he said. “The RESPECT campaign reflected that perfectly.”